the word, at least when it comes to Champagne. The celebrated French
Champagne house recently embarked on a whirlwind tour, Paint the
Town Rouge, to celebrate the 125th anniversary of its signature
champagne, Cordon Rouge.
Mumm Champagne house dates back to 1827, when three German brothersThéophile,
Jacobus and Philipp Mummand Friedrich Giesler, a Rhineland
native, joined forces to create a Champagne that would reflect the
best of what the region had to offer. The four entrepreneurs recruited
the finest base wines they could find from area growers, since at
the time few Champagne producers actually grew their own grapes.
In 1875, Cordon Rouge was launched with its distinctive emblem,
inspired by the French Legion of Honor. By 1882, Mumm was firmly
established as a quality Champagne producer, and the company began
building up its own vineyard holdings to ensure a consistent supply
of premium-quality grapes.
more than 40 different crus provide grapes for Cordon Rouge, up
to 25 percent of which are grand crus. Cordon Rouge is cellar aged
for three years after fermentationthree times longer than
the law requires for non-vintage Champagnesin the house's
15 miles of limestone cellars and caves.
the Town Rouge introduced Mumm's new Cordon Rouge packaging to its
devoted audience. The familiar red sash is now set off by a sparkling
and festive gold foil label, inscribed with an elegant new script
in honor of 125 years of fine Champagne-making. The new design represents
the first significant change in the label since the Champagne was
first made available to U.S. consumers in 1877. According to CEO
Jean-Marie Barillere, the design "reflects the quality of the
product and the brand's prestige image."