RAISE A PINK GLASS FOR CHARITY
Riedel Pink "O" Champagne Glass

october is National Breast Cancer Awareness Month, and to raise money for the charity Living Beyond Breast Cancer, Riedel Crystal is selling a limited edition Pink Champagne “O” stemless glass. Unlike Riedel's standard “O” glass, the Pink Champagne glass sits on a ribbed hollow pedestal and its bowl is an elongated tulip shape. The thin stemless glass has a pink-tinted bottom that, when light reflects off it, makes the entire glass appear pink. When used for Rosé wines, the effect is intensified.

Last year, Riedel sold more than 55,000 units of the limited edition Pink “O” wine tumbler and donated more than $50,000 to Living Beyond Breast Cancer, a group dedicated to empowering women affected by breast cancer to live as long as possible with the best quality of life. The new glasses come in a black box emblazoned with a pink ribbon and retail for $27 per pair with 15 percent of the proceeds going to LBBC.

“This was the first time we had created a special glass to benefit a charity,” said glass maker Georg Riedel. “We were both pleased and surprised at the enthusiastic response. This year, we decided on a Champagne glass—the drink of celebration—to toast the courage of the women who face this terrible disease every day and conquer it.”